It’s important to be data-driven, but teams have to be careful that it doesn’t become a crutch. Here’s my take on why simply protecting your KPIs might be holding you back
This is ground truth. Read and understand this. Experiments that are not preceded by tough choices is just laziness and a derelict of duty in making sure not to waste your company’s scarce resources.
This is ground truth. Read and understand this. Experiments that are not preceded by tough choices is just laziness and a derelict of duty in making sure not to waste your company’s scarce resources.
If you can’t explain why something is a NO faster than you can explain why something is a YES, you don’t have strategy—you have a wishlist.